Run by Adam and Alicia Rico, Bows & Arrows Flower Boutique is a premium floral shop located in Dallas, Texas, that caters to all floral needs.

What They Do

Bows & Arrows, is a premium floral boutique in Dallas, Texas that turns life’s most significant moments into unforgettable stories through artful floral design.

The Importance

Flowers are more than just decorations. They are symbols of love, joy, and connection. So we help celebrate life’s milestones in a way that is deeply personal and utterly unforgettable.

My Mission

With love, creation, and sustainability as the core message of Bows & Arrows, my objective is to create a brand identity that ensures every client feels confident in their boutique of choice and leaves in love with their arrangement.

Brand System

Ideation Process

Current Logo

Flowers + Bows + Arrows

Updated Brandmark

Horizontal and Vertical Logo

Black and White Logos

Colors

Tulip

Hex: #EC684F

Peony

Hex: #FF9797

Anemone

Hex: #8055A2

Lily

Hex: #FFFDF8

Stem

Hex: #8BBC3F

Soil

Hex: #6D4B45

Typography

Display Type: Grad

Body Type: Transat

Packaging Design Study

How do we stand out?

Bows & Arrows make lovely flower arrangements fit for any occasion, however what could make them stand out even more from the rest of their competitors? Flowers that last. Cut flowers wither and wilt, only living for a couple of days maybe a week or two at most. To negate this, Bows & Arrows would design flower arrangements made with biodegradable material that can be planted in soil and last longer.

Prototypes

Rough Draft

Initially, this draft served to show three different sizes of packages that varied in circumference and depth. Whilst these arrangements are okay, they lacked diversity and great contrast from one another.

Refined Prototypes

The second iteration was significantly better and included different shaped arrangements that would be branded in three distinct colors. Only a few tweaks needed to be made to keep everything uniformed.