The Boutique
Bows & Arrows Flower Boutique, is a premium floral company in Dallas, Texas that turns life’s most significant moments into unforgettable stories, through artful floral design.
What they do
Bows & Arrows, is a premium floral boutique in Dallas, Texas that turns life’s most significant moments into unforgettable stories through artful floral design.
The Importance
Flowers are more than just decorations. They are symbols of love, joy, and connection. So we help celebrate life’s milestones in a way that is deeply personal and utterly unforgettable.
Brand Pillars
Love
Bows & Arrows strives to ensure that every client leaves in love with their arrangement. Whether it’s for a wedding or formal event, we want our clients to know the love and care we put into designing each bouquet.
Creation
Each piece we create is unique and carefully thought out for our clientele. We make sure to take thorough research of the event, location, venue, and theme in order to make sure the arrangement made is perfect for the occasion.
Sustainability
Care is put into each arrangement not only with personal customized designs, but also with ecofriendly and biodegradable material, designed for your arrangements to be planted and last longer.
Current Logo
Revised Logo
Horizontal Logo
Vertical Logo
Typography
Colors
Stationary
Packaging Design Study
Bows & Arrows make lovely flower arrangements fit for any occasion, however what could make them stand out even more from the rest of their competitors? Flowers that last. Cut flowers wither and wilt, only lasting for a couple of weeks. To negate this, Bows & Arrows would design flower arrangements made with biodegradable material that can be planted and last longer.
How do we stand out?
Prototypes
First Iteration
The first iteration had a good idea, but it was missing diverse designs to make it more appealing.
Second Iteration
The second iteration was better and included different arrangements that would be branded in three colors and shapes. Only a few tweaks needed to be made to keep everything uniformed.
Dielines
Rectangular Arrangement
Red - Cut
Blue - Crease
Hexagonal Arrangement
Red - Cut
Blue - Crease
Cylindrical Arrangement
Red - Cut
Blue - Crease
