Divinity is a student created project, made with the intention of developing a decorative bottle and case for packaging purposes. Inspired by gothic cathedrals and stained glass, the following is a brand and product was created for consumers to contain their holy water in ornate and everlasting bottles.
The Company
Divinity is a holy water company, and dedicated providers of blessed holy water, serving the community and their spiritual needs.
The Importance
Divinity is there to help its consumers facilitate their spiritual needs by providing authentic holy water, that enriches their faith practices. Instead of ordinary bottles and jars, Divinity offers beautifully decorated glasses reminiscing that of stain glass.
My Mission
Create a brand that provides holy water handled with care, actively engages with local churches, clergy and patrons, and above all, help deepen the faith and spiritual practices of their customers.
Brand System
Ideation Process
D + The Holy Trinity
Brandmark
Logotype
Black and White Logo
Colors
Purity
Hex: #DDAA37
Pious
Hex: #FC7F1A
Saint
Hex: #FF110B
Faith
Hex: #FF32B1
Devotion
Hex: #01020C
Seraph
Hex: #32287E
Typography
Display Type: Bomboniere
Body Type: Yu Gothic UI
Packaging Design Study
The bottle and the box
In researching holy water bottle/packaging designs, a lot of bottles tend to focus on being clear or frosted, with minimal design features. To stray from this design, Divinity the bottle highlights stained glass, and the package itself puts more focus on religious items like a bible.
Prototypes
To keep the elegance and simplicity of the brand, I kept the packaging bare, yet identifiable to religious imagery.
Final Outcomes
