The Festival

New Orleans Jazz and Heritage Festival is a celebration in Louisiana, of New Orleans' diverse cultural and musical heritage. Full of music, cuisine, and art, this event brings together people from all over the U.S., and world, to celebrate jazz and everything surrounding it.

What they do

Making an immersive experience with exciting live performances, traditional foods, and artisanal craftsmanship, the festival blends tradition with modern artistry, giving guests a truly New Orleans experience that inspires and connects.

The Importance

Wanting to continue Louisiana’s cultural legacy, the festival aims to create a deeper connection to New Orleans roots, showcasing and uplifting the local arts community while also inviting a global audiences to experience the soul of what makes New Orleans.

Brand Pillars

Music

Music is what Jazz Fest is based on, the entire reason the event is still thriving. The event plays all kind of music ranging from blues gospel, Cajun, rock, rap, and of course jazz.

Food

Food is a way for vendors to share their culture through cooking. Expect to find all kinds of options, as Jazz Fest makes something for everyone.

Culture

Culture runs Jazz Fest. As an event that brings over 40,000 people together every year, they strive to have everyone’s culture shine with exciting shows and delicious food.

Current Logo

Revised Logo

Logotype

Typography

Colors

Stationary

Apparel

Packaging

Promotional Materials

Previous
Previous

Tex-Late