New Orleans Jazz Fest is a yearly festival in Louisiana held in April and May. It’s an event filled with celebrating culture and musical heritage.
The Festival
Full of music, cuisine, and art, this event brings together people from all over the U.S., and world, to celebrate jazz and everything surrounding it.
The Importance
Wanting to continue Louisiana’s cultural legacy, the festival aims to create a deeper connection to New Orleans roots, showcasing and uplifting the local arts community while also inviting a global audiences to experience the soul of what makes New Orleans.
My Mission
Showcase what truly makes the festival so special and lively, as well as curate an updated brand based on the main event, jazz and culture.
Brand System
Ideation Process
Current Logo
Music Note + Trumpet + Record
Final Brandmark
Logotype
Black and White Logo
Colors
Rhythm
Hex: #FC3516
Jive
Hex: #FC600D
Funk
Hex: #FFB204
Blues
Hex: #38A8F0
Blue Lungs
Hex: #182FB7
Jazz
Hex: #8BBC3F
Typography
Display Type: Richmond Display
Body Type: Neue Haas Unica W1G
Deliverables
