Kuantan, the coastal gem and capital of Pahang, prides itself in its diverse culture, warm hospitality, and rich history. Founded in the 1850s, Kuantan welcomes all travelers near and far, and strives to provide a relaxing stay to those who visit.

Who They Are

Kuantan focuses on providing a relaxing experience to all visitors, by offering natural scenery of beaches and rainforest's, an array of lively markets to shop from, and cultural experiences.

The Importance

Kuantan is a place where cultural history and urbanization meet, wanting to create an experience visitors will never forget.

My Mission

With culture, community, and beautiful landmarks at the forefront of Kuantan, Malaysia, my objective is to update their brand identity to ensures both residents of the city and tourists know what makes Kuantan so special.

Brand System

Ideation Process

Current Logo

Mosque + Sun + Ocean/Beach

Final Brandmark

Horizontal and Vertical Logo

Black and White Logo

Colors

Sunny Day

Hex: #FFDA00

Sunset

Hex: #FFA776

Waves

Hex: #1BA1E1

Sand

Hex: #F5E7D2

Night Life

Hex: #092A4C

Sea Breeze

Hex: #DBF7FF

Typography

Display Type: Breakers Ultra

Body Type: Futura Std

Deliverables

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