Team Members

Jackie Carrillo: UI/Research

Liliya Kvatsabaya: Branding

Gab Moreno: UX

Kasey McMullen: UX/UI

The Problem

Traditional zoo experiences often have confusing navigation and lack personalization, leaving visitors disengaged and without a deep understanding of the animals or their conservation needs. This results in missed opportunities for education and emotional connection.

Our Findings

How useful would you find a personalized tour feature, based on your preferences?

68%

of users would find a personal tour feature useful.

Would your children benefit from a robot providing additional information about the animals at each exhibit?

54%

of families believe their child would benefit from receiving more information from a robot at the zoo.

Would you like to receive real-time notifications about events (e.g., animal feedings, shows) during your visit?

84%

of users would like to receive live alerts about events during their visit regarding feedings, shows, etc.

Have you ever gotten lost or confused while following a zoo map or directions?

“Yes, depending on the walkways it’s hard to distinguish where I am”

“Yes, there are pretty complicated structures and its hard to see which direction you're supposed to go.”

“Yes, the scale is off, making it confusing. The signage is also cluttered, and not clear.”

Do you feel the information available at the zoo is sufficient for understanding the animals and exhibits?

“No, most zoos provide enough information for the public, but the people who have a passion for zoos and animals already know the posted information.”

“No, I would like to know more details about the animals”

“No, for someone who has visited the zoo dozens of times, the lack in some places is irritating.”

User Flow

Our user will be able to rent the robot upon entry to the zoo, and customize their route based on the animals, food stalls, shops, and shows they want to add.

Kiosk Flow

Robot Flow

After our user rents their designated robot, they will be able to start their tour. During their tour, users have the option of adding more stops, canceling if they need to, or even donate for conservation efforts.

Our Solution

A personal robot that will serve as an interactive companion, providing customizable tours, offer real-time educational content, and deliver seamless navigation tailored to individual preferences.

Prototyping

Low Fidelity Kiosk

Low Fidelity Giddy

Who is Giddy?

Giddy is your fun-loving buddy, designed to make your zoo trip a blast! Not only does Giddy offer a handy zoo map, they can also give out cool animal facts, communicate in 100 different languages, and help carry your bags around the park. With all the features Giddy offers, they are set to ensure that users have the best zoo trip ever.